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“I like audacious things. I like shocking things. To me, if you’re not audacious, then you’re boring. Boring is not in my language” quote from Francois Nars, Founder & Creative Director of NARS. The launch of this new Audacious mascara featuring 200 moulded bristles had to be demonstrated in a bold, daring & fearless way in keeping with the Audacious brand whilst at the same time showcasing it’s beautiful packaging and volumising and lengthening properties.

Production Company – Laura Holmes Productions

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