MANGO launches its new campaign for April, A Story of Uniqueness, which celebrates the authenticity of each individual for their personality and talent. The portraits and video campaign were shot by Angelo Penetta at M.A.P. in London. The styling was by Aleksandra Woroniecka with producer Rachel Connors looking after post production for the campaign with Nice Biscuits undertaking grading, retouch, titling and delivery.
The campaign presents us with different personalities with a shared value; they are all unique. The cast is made up of local creative people aged between 20 and 63, shot in everyday situations in the multicultural environment of Venice Beach, Los Angeles and featured Bhumika Arora, a 29 year old Indian model, Lyn Slater, an American university professor aged 63, siblings Staz and Misha Lindes, father and son Andre and Parker van Noord and Lauren Johnson, a 25 year old ceramics artist.