Magic of flying wins Gold!
OgilvyOne London’s ‘Magic of Flying’ Campaign for British Airways was the big winner at last nights’ Creative Circle awards picking up four Gold in hotly contested categories. The campaign picked up two Gold in the best use of Outdoor category, one in best use of Digital and one in best use of Innovation/New Technology.
They really do know when it’s a British Airways plane and that really is its actual flight number and the destination it’s arriving from.
To make it work took quite a bit of digital wizardry, for both the poster site you might have seen in Chiswick and the video billboard at Piccadilly Circus.