nice travel

nice travel

The Travel and Tourism industry is increasing every year as it is becoming more accessible and affordable to reach further around the world. There is a world of choice to choose from whether it’s in your home country or even your home continent. Nice Biscuits understands that whatever your advertising, whether it’s the train, plane, hotel or country, has to look incredibly appealing to entice the consumer to travel there. We work meticulously to make sure every aspect of your ad is the best it can possibly be and set yourself apart from the competition.

The shoot and edit can be used to help push your brands campaign in which ever direction you choose. For a relaxing beachside hotel you would most likely favour the slower and picturesque shots to give the impression of beauty and calmness. However if you’re advertising a river kayaking resort then you would favour a quicker cut, perhaps a hand held camera and exhilarating shots. It really depends on your brand and objective.

Grading your commercial really helps enhance your image and give it a continuity throughout the edit. The ability to manipulate the way an image looks and feels is crucial to bringing the whole edit together.

Here at Nice Biscuits we use DaVinci Resolve which gives us absolute control of the shot in hand whether it’s making the sunset along the beach look even more dramatic or making the inside of a plane look bright, clean and an inviting space. The level of attention, planning and detail that goes in to a travel commercial is really brought to life through the grade and helps make the hard work pay off.

The finer details are finish in Flame during the online process. Here we are able to perform a range of screen enhancements such as replacing the unfortunate cloudy sky with a bright blue clear one. We can also perform minimal clean up with ease such as any marks and scuffs on the hotel wall etc. By ensuring your commercial is as beautiful as possible then your chances of enticing consumers is maximised.

The Post Production process in the Travel and Tourism industry is vital to your commercial as the viewer has an endless catalogue of destinations to choose from. By making your brand / product stand out with a flawless commercial it could play a huge factor in the consumers end decision

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case study on:

GoPro

GoPro are a world renowned brand providing portable and durable cameras aimed to capture life as you live it. They are the ideal camera for capturing moments on the move and thats why they have sold over twenty six million cameras to over one hundred counties. GoPro partnered with Culture Trip, an online platform for travel and media, in creating a six part mini series demonstrating people pushing limits whilst exclusively using a GoPro. Each episode focussed on a different person in a different location. The perfect way of showing how anyone anywhere can use one.

The edits are mostly fast paced and exciting whilst still offering a narrative behind each personality. The types of shot ranged in each depending on the story being told. They varied from the paraglider birds eye view of the landscape, to a Japanese biker racing around a famous track, to being attached to a cliff jumper leaping in to a waterfall. Using multiple GoPros helped make an interesting video which allowed the viewer to see in to that persons POV whilst at the same time being able to see them in their element.

The grade, done on DaVinci Resolve, focussed on balancing the colours and tone throughout the entire edit. This was a crucial part of the process simply because the camera is constantly on the move therefore set to “auto” meaning the way it captures each environment will be different. However if it was left in the raw state after being edited together it would jump around too much and distract the viewer from what was going on. By balancing each edit to flow smoother it kept you in the same world as well as making all the surroundings look epic. Adding certain levels of contrast in shots can help bring out the perspective of the depth of the shot which is important when demonstrating how high a mountain is or how vast a landscape is. The ability to manipulate the image really comes in to its own through the ability to isolate certain parts by brining them out and dropping back the rest. This method works great when done properly in a fast paced edit as it helps lead the viewers eye to exactly where you want it to be in a short space of time.

The online for this job was minimal as the campaign approach was for more of a ‘straight out of the camera’ feel which partners well with the GoPro ethos. By making anything and everything look pristine and perfect in the environment it wouldn’t do the edits justice for these people who are pushing limits in sometimes rugged terrain or urban jungles. The online that was carried out on these edits were titles, subtitles and audio laying.

The campaign sat on it’s own mini-site which held all of the videos, along with a short write up, in one place so the viewer could flick through them at their own leisure. This helps with brand-consumer connectivity, adds a level of interest for the consumer and really demonstrates how well the product works in different scenarios. It’s an extremely clever way to advertise your brand without making it seem like any other commercial. The outcome of this project was highly rewarding as each of the episodes looked absolutely epic. It also shows that with a bit of creativity behind an idea your brand can advertise within the lucrative Travel and Tourism Industry. The client and agency were extremely satisfied with the end product which is the most important thing to Nice Biscuits.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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core services

  • full service

    We are an established production house offering a full end to end service, tailored made to your individual needs. We offer creative development, production services, offline editing, colour grading, CG animation, post-production, visual effects, clearance management and playouts, all under one roof, making us a complete one stop shop.

    full service
  • production

    You’ll benefit from over 20 years’ experience producing TV commercial and content shoots within challenging timelines and budgetary frameworks. Creating solutions that work within your commercial constraints - from green screen pack shoots to studio builds and larger UK based and international location shoots.

    production
  • post-production

    Our skilled team of editors, colourists and VFX operators will care for your production. Their skills, talent and energy will breathe fresh life into all aspects your post-production.

    Our editors are experienced and passionate about their craft.  They are able to interpret the client’s creative vision as well as contributing ideas of their own to create the optimum edit.

    post-production
  • colour grading

    The colour grade is an essential component of any piece of film.  It can influence the tone, emotional impact and storytelling of your film.

    Our colourists are experienced and versatile, they are adeptly able to interpret a client brief, and use their experience to add value to achieve the optimum look and feel for the moving image footage.

    colour grading
  • cgi

    Within our CGI department, you’ll find the most accomplished fluid simulation team in London.

    Our talented team specialise in design and production for 3D animation, 2D animation, visual effects, motion graphics, character animation, visualisation, animation for digital content.

    cgi
  • vfx

    With a dedicated and highly skilled team of VFX artists we can provide a suitable operator for all your visual effects requirements from a basic titling through to complex visual effects. 

    Our equipment is at the forefront of technology, so the work can be achieved at the highest quality and in the quickest time possible. 

    vfx
  • tv admin

    You'll benefit from an excellent and efficient TV administration service delivering all correspondence in a timely and meticulous fashion.

    We handle all the key components of admin & playout (Clearcast, Peach, Caria and Adstream) to ensure airtime deadlines are always met.

    tv admin
  • voice over

    With Nice Biscuits you get an experienced and motivated team of professionals. We understand the technical requirements necessary to produce perfect English and foreign language voice overs.

    We can look after voice over artists casting and usage rights, voice over recording, sound design, music searches and music composition from briefing to licensing.

    voice over
  • recording studios

    Your recordings will sound beautiful and crystal clear thanks to our high-end studio soundproofing and audio equipment, i.e. ProTools HD and Neumann microphones.

    Every detail has been carefully thought-through for your comfort, leaving you to simply focus on what matters most - the voice over session.

    recording studios
  • adaptation to foreign markets

    Let us help you reach new markets and promote your content, with our expertise in re-versioning video content. You will get an all-inclusive, cost-effective and hassle-free video translation solution. 

    From transcribing, translating a video and voicing it over, to creating subtitles and graphically editing captions or on-screen text for a foreign language version of your video – we can do it all!

    adaptation to foreign markets

core services

meet your dedicated producer

Your project will be in the safe hands of one of our experienced producers.

They will guide you through every step and ensure you understand the process.

Our industry has a tendency to use lots of technical jargon, but your dedicated producer will be on-hand to untangle the mess and explain all you need to know to ensure you only pay for what you need.

They’ll guide you through your project, answer any questions you may have and make things a whole lot easier. From shooting your production to re-versioning your product for foreign markets we can support you throughout the entire process.

We’ll make sure your project is delivered on time and in the format of your choice. Just relax and let us do the hard work for you, your experienced producer will take care of everything.

You will receive unparalleled attention to detail and customer focus at competitive prices.

You'll wish everything was as easy as a working with Nice Biscuits!

Trusted to deliver by some of the world's top brands

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