nice tech

nice tech

The Tech Industry is one of the fastest moving industries in the world. Brands should focus on advertising their products well as technology generally has a limited shelf time before it is outdated and with such great competition it could be easy for them to get lost in saturated market. Nice Biscuits strives to make the client happy and understands that every aspect of your commercial has to be absolutely flawless on output. During Post Production every field will be perfectly finessed to ensure a high end finish on every commercial.

The edit must reflect your brands campaign. This could range on whether you’re focussing on what your product can do, how it can change peoples lives or how it can change the way people work. Faster exciting cuts could be aimed at a younger audience where as a slower more demonstrative commercial could appeal to an older audience. It all depends on your brand, campaign and the demographic audience.

The grade can help tie your commercial together and give it a polished feel. The ability to manipulate the way an image looks and feels is crucial to bringing the whole edit together and giving it continuity. 

Here at Nice biscuits we use DaVinci Resolve which gives us absolute control of the shot in hand whether it’s giving the commercial a stylised look or enhancing your product out from the rest of the shot. The level of attention and detail that goes in to the production process is really brought to life in a grade. The product is key and this is the main objective of commercials grading.

Any finer details are finished in Flame during the online process. Here we can perform a range of screen enhancements. This could be as simple as cleaning up any unwanted scratches on a product that occurred during the shoot to completely comping the product in to a new environment. Beauty work on products is a key part of Flame and by making it look flawless and sleek as possible then the level of appeal will rise.

The attention to detail in technology commercials during the Post Production process can result in a finished product that sets you aside from the competition and gives the consumer the desire to go out and purchase your item.

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case study on:

Honda

Honda, best know in the automotive industry, has a huge stake in the technology industry. In this campaign they are advertising equipment for landscaping and gardening. The Post Production was finished by Nice Biscuits and resulted in two high end commercials that were then reversioned for several different languages allowing them to reach a global audience.

The edit for both of the commercials focuses mainly on being informative about the product. They were shot and cut with graphics in mind which would later be added on to show the viewer certain specs and qualities of the product. The “Miimo” edit, their AI lawn mower, made use of a lot of wide time-lapse shots to watch it zoom around the garden gently trimming the grass down. Whereas the “Journey” edit focusses more on close ups of the products in action and cleverly uses the same battery pack to power four different pieces of gardening equipment. The trick to keep this edit moving was to perform every action moving left to right so it indeed did feel like a journey being taken and holds the viewers interest throughout the products.

The grade, done on DaVinci Resolve, was crucial in these commercials to keep continuity and help it flow nicely. The grade had to be subtle and well balanced to aid the titles that would be laid over in the end. With the Miimo edit the lighting conditions, understandably, changed very rapidly as most of the shots were time lapses outside over the space of a few hours. The main objective was to keep the grass looking luscious and to have a warm sun light cast over it. The natural lighting obviously jumps around a lot so the use of keyframes and changing the hues in the grass really allowed this edit to eventually run smoothly. Journey focuses heavier on the products however the greenery in this piece also needed a lot of continuity work. When the base grade was set we were then able to add power windows to bring out certain parts of the shot and make sure the colours were correct to the brand. When there is so much going on in a shot it’s important to make sure the grade doesn’t take centre stage but is a beautiful back drop to the narrative.

The online process for this job ranged from various clean up; worn out patches in the lawn to neatening up the hedge line. The aim here is to create a cleaner, more finessed end product. Our online team work meticulously with the director to ensure we have covered every aspect required to ensure a high end final piece. An example of where our online team came in to their own was by making sure Miimo moved around the garden in straight lines. This was done by comping over various plates of lawn and finally comping Miimo out to follow a certain path. Although the path set out for Miimo was straight there are always anomalies that might make it swerve off or not follow a strict straight line. The use of a graphic line behind the lawn mower meant that if it didn’t go in a straight path it would be easily spotted by the viewer. Creative ideas such as this help add to the brands quality and are undertaken in almost every commercial you will see.

The final process for all post work, is the stage of finessing and mastering. For Honda this stage included adding moving graphics as well as reversioning. Our online team used Adobe After Effects for this specific task. Here they were able to manipulate the titles to come and go with ease as well as track the part of the screen that the title would sit on. Once the main edit was done in English the online team would then use the translations provided and replace each section. The graphics are modern and sleek in aesthetic which aligns well when promoting advanced products. By adding the graphics on last it allows the client to change how they look or where they sit based on the finished video which can sometimes look quite different to the edit stage. It also means when reversioning that it is only this stage that needs to be changed and the graphics don’t have to run through the grade or online again.

The outcome of this project was highly rewarding as both of the finished edits looked beautiful and unique. The client were extremely satisfied with the end product which is the most important thing to Nice Biscuits.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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core services

  • full service

    We are an established production house offering a full end to end service, tailored made to your individual needs. We offer creative development, production services, offline editing, colour grading, CG animation, post-production, visual effects, clearance management and playouts, all under one roof, making us a complete one stop shop.

    full service
  • production

    You’ll benefit from over 20 years’ experience producing TV commercial and content shoots within challenging timelines and budgetary frameworks. Creating solutions that work within your commercial constraints - from green screen pack shoots to studio builds and larger UK based and international location shoots.

    production
  • post-production

    Our skilled team of editors, colourists and VFX operators will care for your production. Their skills, talent and energy will breathe fresh life into all aspects your post-production.

    Our editors are experienced and passionate about their craft.  They are able to interpret the client’s creative vision as well as contributing ideas of their own to create the optimum edit.

    post-production
  • colour grading

    The colour grade is an essential component of any piece of film.  It can influence the tone, emotional impact and storytelling of your film.

    Our colourists are experienced and versatile, they are adeptly able to interpret a client brief, and use their experience to add value to achieve the optimum look and feel for the moving image footage.

    colour grading
  • cgi

    Within our CGI department, you’ll find the most accomplished fluid simulation team in London.

    Our talented team specialise in design and production for 3D animation, 2D animation, visual effects, motion graphics, character animation, visualisation, animation for digital content.

    cgi
  • vfx

    With a dedicated and highly skilled team of VFX artists we can provide a suitable operator for all your visual effects requirements from a basic titling through to complex visual effects. 

    Our equipment is at the forefront of technology, so the work can be achieved at the highest quality and in the quickest time possible. 

    vfx
  • tv admin

    You'll benefit from an excellent and efficient TV administration service delivering all correspondence in a timely and meticulous fashion.

    We handle all the key components of admin & playout (Clearcast, Peach, Caria and Adstream) to ensure airtime deadlines are always met.

    tv admin
  • voice over

    With Nice Biscuits you get an experienced and motivated team of professionals. We understand the technical requirements necessary to produce perfect English and foreign language voice overs.

    We can look after voice over artists casting and usage rights, voice over recording, sound design, music searches and music composition from briefing to licensing.

    voice over
  • recording studios

    Your recordings will sound beautiful and crystal clear thanks to our high-end studio soundproofing and audio equipment, i.e. ProTools HD and Neumann microphones.

    Every detail has been carefully thought-through for your comfort, leaving you to simply focus on what matters most - the voice over session.

    recording studios
  • adaptation to foreign markets

    Let us help you reach new markets and promote your content, with our expertise in re-versioning video content. You will get an all-inclusive, cost-effective and hassle-free video translation solution. 

    From transcribing, translating a video and voicing it over, to creating subtitles and graphically editing captions or on-screen text for a foreign language version of your video – we can do it all!

    adaptation to foreign markets

core services

meet your dedicated producer

Your project will be in the safe hands of one of our experienced producers.

They will guide you through every step and ensure you understand the process.

Our industry has a tendency to use lots of technical jargon, but your dedicated producer will be on-hand to untangle the mess and explain all you need to know to ensure you only pay for what you need.

They’ll guide you through your project, answer any questions you may have and make things a whole lot easier. From shooting your production to re-versioning your product for foreign markets we can support you throughout the entire process.

We’ll make sure your project is delivered on time and in the format of your choice. Just relax and let us do the hard work for you, your experienced producer will take care of everything.

You will receive unparalleled attention to detail and customer focus at competitive prices.

You'll wish everything was as easy as a working with Nice Biscuits!

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