nice food

nice food

The food industry is part of your every day life. This is why it is so saturated with competition and why advertising is absolutely key to making you stand out from the crowd. Nice Biscuits understands that everything from prep to serve has to look immaculate. During the Post Production every field must be perfectly finessed to output the best possible commercial.

The edit must reflect your brands campaign. A fast paced edit consisting of quick chopping shots and the fire bursting out of the grill can make it an exciting sensory overload. You can alternatively have a slower cut edit where the sauce is slowly stirred then drizzled on to the food with perfect accuracy resulting in a seductive and relaxed way of cooking. It all depends on your brand, campaign and the demographic audience.

The grade is one of the most important aspects of food commercials and it is not surprising why. The ability to manipulate the way an image looks and feels is crucial to bringing the whole edit together and giving the viewer and appetite for more.

Here at Nice Biscuits we use DaVinci Resolve which gives us absolute control of the shot in hand whether it’s isolating peas and injecting some green for freshness or removing a little bit of pink from the steak so it’s not so raw. The level of attention and detail that goes in to shooting food must be brought to life within the grade. The plate has to look realistic but exciting!

The finer details are finished in Flame during the online process. Here we can perform a range of screen enhancements. This could be as simple as cleaning up sauce splashback on a plate to completely rebuilding a salmon fillet that has fallen apart whilst being dished out. Beauty work on food is as important as the fashion industry as your product has to look flawless, organic and stir up the appetite in your consumer. The attention to detail in food commercials during Post Production can result in a finished product that grabs the publics appetite and gives them the desire to go out and get it.

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we make nice food

seasoning & sauces

vegan & veggie

desserts

snacks & cereals

case study on:

roadhouse

Roadhouse, an Italian restaurant chain, commissioned Food Hall London to shoot a series of commercials advertising some of their menu favourites. The post production was finished by Nice Biscuits and resulted in three high end appetising films accompanied by some witty ASMR audio.

The edit was cut with the audio in mind. It followed the linear structure of prep to serve whilst the chef made amusing noises through out. The fast paced edit represented the intensity and speed of the kitchen whilst engaging the audience and ensuring they are left wanting more. Shooting many of the shots close up is a great way to display the organic food used within their dishes, add intrigue in to what the final dish might be when presented and also to exhibit the craftsmanship that goes in to creating each dish – something that is often (and easily) forgotten when dining at a chain restaurant. The edit tied all of the aspects devised in the production stage together and created an exciting piece for the dishes.

The grade, done on DaVinci Resolve, focussed on making sure each of the ingredients were as vibrant, appetising and fresh looking as possible. This reiterated the point of Roadhouse’s use of fresh fruit and veg as well as allowing the food to pop from its metallic kitchen backdrop. Whilst grading food there is a fine balance between ‘over cooking’ making it look highly unbelievable and artificial and not putting enough attention in creating a more dull and anaemic product. The ability to manipulate the image really comes in to its own through the ability to isolate certain parts of a dish to enhance its levels of tonality and brightness. A great example of using windows to isolate certain aspects of the plate is in the Poke Bowl edit for Roadhouse. There are edamame beans, shredded carrot, mixed salad leaves, diced salmon and rice all on one cyan bowl. The camera shoots the raw image relatively flat which is then worked in a way by the Colourist to make sure each part of that plate has it’s own personality and realness whilst remembering the previous concerns and therefore not over doing each aspect. One final challenge of the grade was making sure the clips from the two cameras, ARRI and Phantom, matched to make the flow of the edit smoother and keep its continuity as not to distract the viewer.

The online process of this job ranged from various clean up; from stray pieces of food to splash back from sauces. The aim here is to create a cleaner, more finessed end product. When working on food, it’s nearly impossible to find food that has no ‘blemishes’ – our online team work meticulously with the director to ensure we have covered every aspect required to entice the audience. An example of where we carried this particular challenge out was with the steak shots. During the shoot, the steak moved physical position in one of the shots during it being cut and to acquire a more desirable heavier product the team set about stabilising the shot. This involved masking out the steak and holding it steady whilst the knife sliced off the first cut – we felt this was imperative if we were to hold the audiences focus and ensure the steak looks as mouth-wateringly delicious as possible. Creative ideas such as this help add to the brands quality and are undertaken in almost every food commercial you will see.

The final process for all post work, is the stage of finessing and mastering. This involves adding titles & legals. Although this may sound like the tedious part of the process, it is fundamental that these not only follow the strict legal guidelines set about for all TVCs and Cinema campaigns, but also that we are able to hold that attention we have worked so hard to capture throughout the TVC. There are ways that you can do this, a good example comes at the end of these campaigns, where the image pans around, to reveal a promotion on the board (in Italian) which were applied during post production and the online process. A benefit to adding these promotions in after the shoot, is that we can then go in and alter them for any future campaigns and adapt for different markets where required.

The outcome of this project was highly rewarding as each of the three finished edits looked epic and delicious. The client and agency were extremely satisfied with the end product which is the most important thing to Nice Biscuits.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Lorem Ipsum is simply dummy text of the printing.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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core services

  • full service

    We are an established production house offering a full end to end service, tailored made to your individual needs. We offer creative development, production services, offline editing, colour grading, CG animation, post-production, visual effects, clearance management and playouts, all under one roof, making us a complete one stop shop.

    full service
  • production

    You’ll benefit from over 20 years’ experience producing TV commercial and content shoots within challenging timelines and budgetary frameworks. Creating solutions that work within your commercial constraints - from green screen pack shoots to studio builds and larger UK based and international location shoots.

    production
  • post-production

    Our skilled team of editors, colourists and VFX operators will care for your production. Their skills, talent and energy will breathe fresh life into all aspects your post-production.

    Our editors are experienced and passionate about their craft.  They are able to interpret the client’s creative vision as well as contributing ideas of their own to create the optimum edit.

    post-production
  • colour grading

    The colour grade is an essential component of any piece of film.  It can influence the tone, emotional impact and storytelling of your film.

    Our colourists are experienced and versatile, they are adeptly able to interpret a client brief, and use their experience to add value to achieve the optimum look and feel for the moving image footage.

    colour grading
  • cgi

    Within our CGI department, you’ll find the most accomplished fluid simulation team in London.

    Our talented team specialise in design and production for 3D animation, 2D animation, visual effects, motion graphics, character animation, visualisation, animation for digital content.

    cgi
  • vfx

    With a dedicated and highly skilled team of VFX artists we can provide a suitable operator for all your visual effects requirements from a basic titling through to complex visual effects. 

    Our equipment is at the forefront of technology, so the work can be achieved at the highest quality and in the quickest time possible. 

    vfx
  • tv admin

    You'll benefit from an excellent and efficient TV administration service delivering all correspondence in a timely and meticulous fashion.

    We handle all the key components of admin & playout (Clearcast, Peach, Caria and Adstream) to ensure airtime deadlines are always met.

    tv admin
  • voice over

    With Nice Biscuits you get an experienced and motivated team of professionals. We understand the technical requirements necessary to produce perfect English and foreign language voice overs.

    We can look after voice over artists casting and usage rights, voice over recording, sound design, music searches and music composition from briefing to licensing.

    voice over
  • recording studios

    Your recordings will sound beautiful and crystal clear thanks to our high-end studio soundproofing and audio equipment, i.e. ProTools HD and Neumann microphones.

    Every detail has been carefully thought-through for your comfort, leaving you to simply focus on what matters most - the voice over session.

    recording studios
  • adaptation to foreign markets

    Let us help you reach new markets and promote your content, with our expertise in re-versioning video content. You will get an all-inclusive, cost-effective and hassle-free video translation solution. 

    From transcribing, translating a video and voicing it over, to creating subtitles and graphically editing captions or on-screen text for a foreign language version of your video – we can do it all!

    adaptation to foreign markets

core services

meet your dedicated producer

Your project will be in the safe hands of one of our experienced producers.

They will guide you through every step and ensure you understand the process.

Our industry has a tendency to use lots of technical jargon, but your dedicated producer will be on-hand to untangle the mess and explain all you need to know to ensure you only pay for what you need.

They’ll guide you through your project, answer any questions you may have and make things a whole lot easier. From shooting your production to re-versioning your product for foreign markets we can support you throughout the entire process.

We’ll make sure your project is delivered on time and in the format of your choice. Just relax and let us do the hard work for you, your experienced producer will take care of everything.

You will receive unparalleled attention to detail and customer focus at competitive prices.

You'll wish everything was as easy as a working with Nice Biscuits!

Trusted to deliver by some of the world's top brands

the complete

solution

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