nice fashion

nice fashion

The fashion industry is a part of everyday life. From the slippers we step into first thing in the morning, to the shirt we pick before a night out. The fashion industry is all around us. The clothing we wear offers the opportunity to express ourselves and our personality, giving others a small insight to who we are. In a hugely competitive market, a good brand campaign targeted at the correct demographic is crucial. Nice Biscuits has a wealth of experience in this area, from working with some of the industry’s leading fashion brands such as; Tommy Hilfiger, Armani, Gucci and David Yurman, to name a few!

The style and pace of the edit completely depends on the brand campaign. A fast edit, involving lots of quick cuts and busy shots, can be ideal to promote the durability of running shorts as well as correlate with the nature of sports clothing. A much slower pace consisting of longer shots filmed at a higher frame rate, along with more close-ups, can be used to really emphasise the intricate details of a necklace or the pattern on a dress. It allows you to get extremely close within the shot, encouraging the viewer to take the time to appreciate the quality of the product being advertised. Slower edits are often used for high end fashion brands, as emphasising premium quality is paramount.

The colour grade is a key step in creating a fashion commercial. The ability to manipulate the colour tones is crucial to bringing the whole edit to life and giving the viewer a desire for more.

Here at Nice Biscuits we use DaVinci Resolve which gives us absolute control of the shot in hand; whether it’s isolating a dress to ensure the tones match the exact colour pallets, or to bring out the vibrancy to catch the viewers’ attention.

Alongside cosmetics commercials, beauty retouching is just as important in a fashion commercial. Whether it be removing the creases in the clothing or painting out a loose thread that has become undone. It’s essential to maintain the look of premium quality to entice the viewer to go out and buy the product. At Nice Biscuits we use Autodesk Flame, the industry’s leading compositing and mastering tool. Here, not only are we able to apply beauty retouching and composite 3D elements into live action footage; we also have the ability to refine the grade, tweak audio, adjust the timings of the edits and so much more.

Consumers look to fashion products to help them feel and look their best, so your product has to look flawless for them to want it. The attention to detail in fashion commercials during the Post Production process can result in a finished product that grabs the public’s attention and entice them to discover their own creativity through the clothing they wear.

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fashion subreel

sportswear & swimwear

accessories & jewellery

clothing

case study on:

Mango

Mango is an Internationally renowned Spanish Clothing Brand, famed for its Mediterranean style with a contemporary twist, aiming to enhance their customers own unique and personal look. The concept of the commercial is to promote ‘Uniqueness’ within us all, by following the story of individuals from models to musicians, conveying what uniqueness truly means to them. The importance of diversity is highlighted throughout, emphasising each individuals own style and inspirations. Nice Biscuits was approached to help convey this message through Post Production and resulted in a beautifully balanced, high end commercial.

The style of the edit has been designed to resemble a story in a book, with chapters and pages. Each chapter within the story, follows a different pair and the screen has been split into two; representing the pages of a book. The subjects never cross over to the other side of the screen within the commercial, reinforcing the idea that each character is their own page in the “Story of Uniqueness”.

Having the screen split down the middle adds some challenges to the editing process, as you essentially have to build two edits that have to coexist side-by-side and there’s a high risk of the commercial looking too busy and disjointed. This edit has been craftily done to keep the rhythm consistent throughout, with shots carefully picked to ensure each side compliments the other. This is also addressed during the grading process as the colours in the shots are balanced out, to ensure they sit well next to each other.

The grade, executed in DaVinci Resolve, focussed on creating a stylised look, as well as balancing out both sides of the screen, ensuring they complemented each other perfectly. This was particularly tricky as the footage was shot with both film and digital. Shooting with film has many benefits, such as giving you a more organic feel to your shots.

The entirety of the shoot took place outside, leaving you at the mercy of nature. Shoots, such as this one for Mango, would have taken place over a few days, even weeks. Meaning the lighting, position of the sun and even weather can vary from shot to shot. Leaving the colourist with the task of balancing out the lighting from shots taken on different days to look seamless, as if the whole commercial took place in a single day.

The Online process, completed in Flame, involved creating titles that do not distract from the visual, but rather adds to the overall feel and style. A lot of time went into creating the collage at the end, as the client felt it was important to get this right, seeing it’s the grand finale of the story! The collage is designed to help emphasise the idea that we are all part of the “Story of Uniqueness”.

For fashion or clothing commercials, the majority of the work done in Flame largely consists of “Beauty Cleanup”. This can involve removing unwanted blemishes on the subject’s skin, dark or tired patches under their eyes and occasionally removing creases and inconsistencies in the clothing, to maintain the look of premium quality. Along with beauty work, we could be requested to do some background cleanup, from painting out an unwanted passerby to replacing an entire sky; from an overcast day to a clear blue sky.

The standard process would be to Grade in Resolve, before mastering in Flame. This commercial had a cross over in media and shots side by side, with a collage of multiple shots at the end so it was essential for there to be extensive collaboration between the Colourist and Flame Artist. The colourist graded the individual shots, which was brought into Flame to build the edit and finally brought back into the grading suits to apply a “Master Grade” to the overall commercial, ensuring the highest quality finish was achieved. The client and agency were extremely satisfied with the end product, which is the most important thing to Nice Biscuits.

The edit was cut with the audio in mind. It followed the linear structure of prep to serve whilst the chef made amusing noises through out. The fast paced edit represented the intensity and speed of the kitchen whilst engaging the audience and ensuring they are left wanting more. Shooting many of the shots close up is a great way to display the organic food used within their dishes, add intrigue in to what the final dish might be when presented and also to exhibit the craftsmanship that goes in to creating each dish – something that is often (and easily) forgotten when dining at a chain restaurant. The edit tied all of the aspects devised in the production stage together and created an exciting piece for the dishes.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Lorem Ipsum is simply dummy text of the printing.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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core services

  • full service

    We are an established production house offering a full end to end service, tailored made to your individual needs. We offer creative development, production services, offline editing, colour grading, CG animation, post-production, visual effects, clearance management and playouts, all under one roof, making us a complete one stop shop.

    full service
  • production

    You’ll benefit from over 20 years’ experience producing TV commercial and content shoots within challenging timelines and budgetary frameworks. Creating solutions that work within your commercial constraints - from green screen pack shoots to studio builds and larger UK based and international location shoots.

    production
  • post-production

    Our skilled team of editors, colourists and VFX operators will care for your production. Their skills, talent and energy will breathe fresh life into all aspects your post-production.

    Our editors are experienced and passionate about their craft.  They are able to interpret the client’s creative vision as well as contributing ideas of their own to create the optimum edit.

    post-production
  • colour grading

    The colour grade is an essential component of any piece of film.  It can influence the tone, emotional impact and storytelling of your film.

    Our colourists are experienced and versatile, they are adeptly able to interpret a client brief, and use their experience to add value to achieve the optimum look and feel for the moving image footage.

    colour grading
  • cgi

    Within our CGI department, you’ll find the most accomplished fluid simulation team in London.

    Our talented team specialise in design and production for 3D animation, 2D animation, visual effects, motion graphics, character animation, visualisation, animation for digital content.

    cgi
  • vfx

    With a dedicated and highly skilled team of VFX artists we can provide a suitable operator for all your visual effects requirements from a basic titling through to complex visual effects. 

    Our equipment is at the forefront of technology, so the work can be achieved at the highest quality and in the quickest time possible. 

    vfx
  • tv admin

    You'll benefit from an excellent and efficient TV administration service delivering all correspondence in a timely and meticulous fashion.

    We handle all the key components of admin & playout (Clearcast, Peach, Caria and Adstream) to ensure airtime deadlines are always met.

    tv admin
  • voice over

    With Nice Biscuits you get an experienced and motivated team of professionals. We understand the technical requirements necessary to produce perfect English and foreign language voice overs.

    We can look after voice over artists casting and usage rights, voice over recording, sound design, music searches and music composition from briefing to licensing.

    voice over
  • recording studios

    Your recordings will sound beautiful and crystal clear thanks to our high-end studio soundproofing and audio equipment, i.e. ProTools HD and Neumann microphones.

    Every detail has been carefully thought-through for your comfort, leaving you to simply focus on what matters most - the voice over session.

    recording studios
  • adaptation to foreign markets

    Let us help you reach new markets and promote your content, with our expertise in re-versioning video content. You will get an all-inclusive, cost-effective and hassle-free video translation solution. 

    From transcribing, translating a video and voicing it over, to creating subtitles and graphically editing captions or on-screen text for a foreign language version of your video – we can do it all!

    adaptation to foreign markets

core services

meet your dedicated producer

Your project will be in the safe hands of one of our experienced producers.

They will guide you through every step and ensure you understand the process.

Our industry has a tendency to use lots of technical jargon, but your dedicated producer will be on-hand to untangle the mess and explain all you need to know to ensure you only pay for what you need.

They’ll guide you through your project, answer any questions you may have and make things a whole lot easier. From shooting your production to re-versioning your product for foreign markets we can support you throughout the entire process.

We’ll make sure your project is delivered on time and in the format of your choice. Just relax and let us do the hard work for you, your experienced producer will take care of everything.

You will receive unparalleled attention to detail and customer focus at competitive prices.

You'll wish everything was as easy as a working with Nice Biscuits!

Trusted to deliver by some of the world's top brands

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