nice drinks

nice drinks

The food and drinks industry is the largest manufacturing sector in the UK. This is why advertising is absolutely key to making your drink stand out from the crowd. Nice Biscuits understands that your product has to look immaculate and enticing and consequently, during Post Production, every field must be perfectly finessed to deliver the best possible commercial.

The edit must reflect your brands campaign. This could range from a scene of people sat around enjoying your drink to close up pouring shots. Live action, CGI or a mixture of both can be the differential direction for your brand. It all depends on the feel your campaign and the demographic audience.

CGI is a great way to inject excitement and enthusiasm in to your commercial. It can produce a fun and thrilling commercial as well as allowing you to have complete control over the fluids behaviour, something that is difficult to pull off in live action. There can be an aspect of losing an organic feel in CGI so it’s not for every brand.

The grading process of your drinks commercial is extremely crucial. You need to make sure the colour of your packaging and product are both looking the best it can. The ability to manipulate the way an image looks and feels is crucial to bringing the whole edit together and giving the viewer and appetite for more.

Here at Nice Biscuits we use DaVinci Resolve which gives us absolute control of the shot in hand whether it’s isolating the colour of the fluid in the glass to make it stand out more or whether you need to make change the overall feel of a sunny beer garden that was filmed on a overcast day. Making sure your brand colours are correct is also a crucial part of the commercial so it is imprinted in the viewers subconscious. This will help your brand stand out to the consumer when they’re down the drinks aisle inundated with choice.

The finer details are finished in Flame during the online process where we can perform a range of screen enhancements. Unlike food, the way the drink behaves is much more unpredictable during a shoot. We are able to clean up any spillage as well as enhance any bubbles or textures that might not have been picked up in camera. All of these tools used by our operators help enhance the quality of your drink. Your product has to look flawless, refreshing and stir up the appetite in your consumer.

The attention to detail in drinks commercials during Post Production can result in a finished product that sets you aside from other brands and leaves the consumer with a thirst they have to quench.

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case study on:

Glenlivet

Nice Biscuits carried out Post Production for The Glenlivet, a world renowned Scottish Whisky company, on a sixteen part short cocktail tutorial designed for their website and social media.

All of the edits followed a uniform pattern to give the campaign continuity. Opening with a wide shot of the bar allowed the mixologist to walk in behind the cocktail ingredients and set the scene. The edit then transitioned in to a fast cut consisting of mainly close up shots of cocktail being created. This added excitement to the commercial as well as allowing the viewer to see in fine detail how each of the the ingredients were being used. Finally each cocktail was presented on the bar with a dynamic camera move and focus pull for its big reveal.

The production was done in a studio with controlled lighting, meaning no natural light, however there are many variables that can often happen during the shoot that requires the work of a Colourist to help balance the shots. A few examples of these could range from the brightness fluctuating between takes due to the lights being moved whether on purpose or by accident, camera settings being altered and swapping the lens depending on the shot required. The grade, done on DaVinci Resolve, mainly focussed on keeping all of the different angles and shots within the same world. Due to the bar being mainly constructed of brass and the props being very reflective this meant a lot of attention had to be paid to the entirety of the image in order for it to look seamless and tie all sixteen edits together. Additionally the product label and contents had to look identical to its real life equivalent which required many masks, keys and other effects to bring them all in line. The general feeling was to have an inviting, classy and warm bar which was easily achieved due to set design however much attention was paid to separating the ingredients and cocktail out from the background. This method had to be repeated immaculately across all the edits in order to bring the series together and give it a personality.

The online for this job, done on Flame at Nice Biscuits, was minimal and involved only a hand full of shots needing slight clean up work whether that be a piece of kit left in the shot or a clean up of spillage somewhere. As The Glenlivet had created these pieces to be shared on their website they didn’t require any logos or titles adding in however this would have easily been done across all of them and could also help tie them all in to the same family.

Social campaigns such as this can be extremely rewarding advertising for brands especially when plenty of time and effort has gone in to the planning and execution. The Glenlivet were able to advertise several different types of whisky from their range making their product the hero behind each cocktail whilst not completely stealing the show and making it all about the bottle. It was created in a way that the average viewer could replicate this cocktail at home by following the steps and knowing exactly what it should look like at the end making it a really great and interactive commercial.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

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core services

  • full service

    We are an established production house offering a full end to end service, tailored made to your individual needs. We offer creative development, production services, offline editing, colour grading, CG animation, post-production, visual effects, clearance management and playouts, all under one roof, making us a complete one stop shop.

    full service
  • production

    You’ll benefit from over 20 years’ experience producing TV commercial and content shoots within challenging timelines and budgetary frameworks. Creating solutions that work within your commercial constraints - from green screen pack shoots to studio builds and larger UK based and international location shoots.

    production
  • post-production

    Our skilled team of editors, colourists and VFX operators will care for your production. Their skills, talent and energy will breathe fresh life into all aspects your post-production.

    Our editors are experienced and passionate about their craft.  They are able to interpret the client’s creative vision as well as contributing ideas of their own to create the optimum edit.

    post-production
  • colour grading

    The colour grade is an essential component of any piece of film.  It can influence the tone, emotional impact and storytelling of your film.

    Our colourists are experienced and versatile, they are adeptly able to interpret a client brief, and use their experience to add value to achieve the optimum look and feel for the moving image footage.

    colour grading
  • cgi

    Within our CGI department, you’ll find the most accomplished fluid simulation team in London.

    Our talented team specialise in design and production for 3D animation, 2D animation, visual effects, motion graphics, character animation, visualisation, animation for digital content.

    cgi
  • vfx

    With a dedicated and highly skilled team of VFX artists we can provide a suitable operator for all your visual effects requirements from a basic titling through to complex visual effects. 

    Our equipment is at the forefront of technology, so the work can be achieved at the highest quality and in the quickest time possible. 

    vfx
  • tv admin

    You'll benefit from an excellent and efficient TV administration service delivering all correspondence in a timely and meticulous fashion.

    We handle all the key components of admin & playout (Clearcast, Peach, Caria and Adstream) to ensure airtime deadlines are always met.

    tv admin
  • voice over

    With Nice Biscuits you get an experienced and motivated team of professionals. We understand the technical requirements necessary to produce perfect English and foreign language voice overs.

    We can look after voice over artists casting and usage rights, voice over recording, sound design, music searches and music composition from briefing to licensing.

    voice over
  • recording studios

    Your recordings will sound beautiful and crystal clear thanks to our high-end studio soundproofing and audio equipment, i.e. ProTools HD and Neumann microphones.

    Every detail has been carefully thought-through for your comfort, leaving you to simply focus on what matters most - the voice over session.

    recording studios
  • adaptation to foreign markets

    Let us help you reach new markets and promote your content, with our expertise in re-versioning video content. You will get an all-inclusive, cost-effective and hassle-free video translation solution. 

    From transcribing, translating a video and voicing it over, to creating subtitles and graphically editing captions or on-screen text for a foreign language version of your video – we can do it all!

    adaptation to foreign markets

core services

meet your dedicated producer

Your project will be in the safe hands of one of our experienced producers.

They will guide you through every step and ensure you understand the process.

Our industry has a tendency to use lots of technical jargon, but your dedicated producer will be on-hand to untangle the mess and explain all you need to know to ensure you only pay for what you need.

They’ll guide you through your project, answer any questions you may have and make things a whole lot easier. From shooting your production to re-versioning your product for foreign markets we can support you throughout the entire process.

We’ll make sure your project is delivered on time and in the format of your choice. Just relax and let us do the hard work for you, your experienced producer will take care of everything.

You will receive unparalleled attention to detail and customer focus at competitive prices.

You'll wish everything was as easy as a working with Nice Biscuits!

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